WORK WITH JAY

Fresh eyes.
Connected thinking.
Forward movement.

Consulting for gym owners, coaches and people building a business or personal brand. I bring international gym experience and my work with HYROX to help you find clarity, spot opportunities and turn them into action.

Jay Clark, business consultant and founder of The Hybrid Group
Jay ClarkBusiness consultant & community builder

WHERE I CAN HELP

Different challenges.
A people-first approach.

01 / GYMS & STUDIOS

Build a stronger business and community.

For owners opening a gym, finding their next stage of growth or improving what happens inside the business.

  • Launch planning and local positioning
  • Member experience and retention
  • Team development and coaching standards
  • Practical operations and systems
Gym growth and HYROX integration ↗
02 / INDIVIDUAL COACHES

Make your next step clearer.

For coaches with good ideas and real experience who want more direction in how they present and grow their work.

  • Define who you help and how
  • Shape your coaching offer
  • Build your professional presence
  • Create a practical plan to move forward
Talk about your coaching business ↗
03 / PERSONAL BRANDS & IDEAS

Bring the right pieces together.

For people building something of their own, exploring a new direction or looking for a perspective beyond their usual circle.

  • Clarify your story and positioning
  • Connect ideas with opportunities
  • Explore partnerships and community
  • Choose priorities and take action
Explore your next idea ↗

SELECTED PROJECTS & EVENTS

Projects I’ve worked on.

From opening a new training facility to bringing gym owners together, this is where the work becomes real.

01 · THE CAVE GYM · TOOWOOMBA

Launching Australia’s
first HTCx.

My work with The Cave started before the opening: helping bring the deal together, connecting the gym with suppliers and shaping the concept for the build. From there, I supported event planning and the launch, alongside a long-term game plan and ongoing support for the team.

Location
South Toowoomba, Queensland
The facility
413 m² dedicated performance floor
The setup
Six sled lanes, six SkiErgs, six rowers and twelve Assault Runners
Jay Clark joining the ribbon-cutting at The Cave Gym HTCx opening
The Cave Gym HTCx opening · Photography: Loganslenses

MY ROLE

From the first connections
to what comes next.

  • Bring the deal together. Connect The Cave with suppliers and help move the opportunity forward.
  • Shape the build. Help turn the initial idea into a practical concept for the HTCx space.
  • Plan and launch. Support event planning and bring the opening to life with the team.
  • Build for the long term. Develop a game plan beyond launch day and support the team as they put it into practice.

The goal is lasting success: a facility the team can deliver confidently and a community that keeps growing around it.

The Cave now offers coached HYROX sessions and access to the space within its standard membership.

Explore The Cave’s HTCx facility ↗

Facility details and Australia’s-first designation: The Cave Gym.

02 · OWNERS CONNECT · PERTH

Bring the right
people into the room.

Ahead of HYROX Perth, we brought gym owners, managers and coaches together for HYROX 365 Owners Connect.

The conversations covered coaching standards, simulations, member retention and making affiliation valuable for the people inside each gym. It’s the same approach I bring to consulting: understand the challenge, share practical ideas and build useful connections.

See the Perth event ↗

Planning a launch, event or the next stage of your gym?

Let’s talk about your project ↗

EXPERIENCE, NOT A FORMULA

Built from doing
the work.

Opening, operating and growing gyms across Australia, Sweden and Dubai has given me a view of business from the gym floor up.

Alongside private consulting, I work as a HYROX Business Consultant and help grow and support the ANZ Performance Coach network. These are distinct parts of my work, connected by a belief in strong people and strong communities.

My HYROX business and coach support work ↗

See the thinking behind The Cave’s training zone ↗

YOUR QUESTIONS, ANSWERED

A clear place to start.

Who does Jay Clark work with?

Jay works with gym owners, individual coaches and people building businesses or personal brands. Consulting can cover positioning, launch planning, member experience, team development and practical business systems.

Where is The Hybrid Group based?

The Hybrid Group is based on the Sunshine Coast, Australia. Jay brings experience opening, operating and growing gyms across Australia, Sweden and Dubai.

Is private consulting part of HYROX affiliation?

Private consulting through The Hybrid Group is separate from Jay’s HYROX roles and is not automatically included in HYROX affiliation. Start a conversation with Jay to discuss the right route for your needs.

START WHERE YOU ARE

You don’t need a perfect brief.

Tell me what’s happening, what you’re thinking and what you’d like to change.

Start a conversation ↗