The 2025 HYROX Science Report
A plain-English breakdown of the first HYROX Sports Science Report, with the findings that matter for athletes, coaches, and gym owners. Full report included.
Read articleTHG Insights
Operator notes for building businesses people trust, return to, and talk about.
Useful thinking on community, customer experience, systems, retention, marketing, events, and practical AI.
Start here
The product is only one part of the business. The experience around it is what keeps people coming back.
Read the core idea
New: Research Breakdown
The 2025 HYROX Science Report, broken down for coaches and owners.
HYROX released its first ever Sports Science Report. We read all 56 pages and pulled out the findings that actually change how you train, coach, and program, with the full report included to read for yourself.
Read ArticleLatest Thinking
Practical articles for modern business operators.
Culture
Customer Experience
Launch
Retention
Marketing
Teams
Practical AI
The Cave Gym Toowoomba
Inside the HTCx launch and why strong positioning, systems, community, and customer experience matter in regional business.
Read articleCulture Is The Product
Why the strongest businesses become community hubs, not just places people buy from.
Read articleHYROX Creates Club Identity
How programming, benchmarks, events, and language can create club energy.
Read articleBefore You Open The Doors
The work that makes launch day feel like momentum, not just a date.
Read articleRetention Before Churn
How to spot drift early and create systems that make members feel known.
Read articleOrganic Marketing
Use real moments, coach voices, member stories, and events as proof.
Read articleCoaches Carry Culture
Why standards, room leadership, and team rhythm shape the member experience.
Read articleWant this inside your business?