Community Growth
Customer connection driving growth
Community programming, social direction and HYROX integration helped Coolum Fitness become one of the Sunshine Coast's strongest fitness communities and an official HYROX Training Club.
Results
See the work behind The Hybrid Group: facility launches, coaching communities and practical business systems. These examples explain the project, Jay’s contribution and what is publicly available to see.
Community-led growth
Coolum Fitness grew through community programming, social direction and HYROX integration. Jay helped drive the growth as an operator and consultant; the gym is owned by Michael and is now an official HYROX Training Club.
Community Growth
Community programming, social direction and HYROX integration helped Coolum Fitness become one of the Sunshine Coast's strongest fitness communities and an official HYROX Training Club.
The Cave · Toowoomba
The Hybrid Group supported The Cave as a strategic consulting partner across HYROX integration, launch strategy and community positioning for its purpose-built HTCx facility.
Read the launch storyHYROX Consulting
Jay is an officially recognised HYROX Business Consultant with gym operations and facility-launch experience across Australia, Sweden and Dubai.
THE CAVE GYM · TOOWOOMBA
A launch example showing how gym consulting connects the space, the team and the member experience.
Bring a dedicated HYROX training environment into an existing regional gym, with a clear role for the facility and its community.
Help bring the deal together, connect suppliers and shape the build concept. Support event planning, the launch and a long-term game plan with the team.
The Cave publicly lists Australia’s first HTCx and a 413 m² dedicated performance floor, with six sled lanes, six SkiErgs, six rowers and twelve Assault Runners. The facility is included in standard Cave Gym memberships.
Check The Cave’s published facility details ↗︎
See launch photos, the film and Jay’s role · Read the project story
THG’S OWN AI WORKFLOW
Coach Brand Check turns public coaching links into a review of messaging, offer clarity, trust and discoverability. Start with the free check, then choose whether deeper research would help.
This is THG’s own working example. It demonstrates a defined input, an AI-assisted review and a report for a person to assess. It is separate from a client implementation or a measured claim about client revenue or time saved.
Try the free Coach Brand Check ↗︎See how AI implementation is scoped for a gym or coaching business.
INDUSTRY SNAPSHOT · US GYMS · PRESENTATION FIGURES
A reported comparison of 1,625 US-based gyms, including approximately 350 HYROX affiliates.
+US$
months
Source: HYROX presentation citing Wodify (2026). Currency interpreted as USD for this US sample. These reported averages have not been independently verified against the underlying study. They do not establish that affiliation caused the differences. The US$60,000 figure is a calculation, not an observed gym result.