FITNESS BUSINESS CONSULTING · AUSTRALIA
I’m Jay Clark, a fitness business consultant based on the Sunshine Coast, working with gym owners and coaches across Australia. I help you clarify your offer, plan a launch, improve member retention and put practical systems into the business. We start with your people, your goals and what needs to work better.
WHERE I CAN HELP
For owners opening a gym, finding their next stage of growth or improving what happens inside the business.
For coaches with good ideas and real experience who want more direction in how they present and grow their work.
For people building something of their own, exploring a new direction or looking for a perspective beyond their usual circle.
A CLEAR SCOPE. PRACTICAL WORK.
Choose the work your business needs now. We agree the priorities and deliverables before getting started.
Define who you help, what they receive and why your approach fits. Review the journey from your website or Instagram to an enquiry, so the next step is easy to understand.
Bring your positioning, facility, team and community activity into one plan. Set practical actions, responsibilities and ways to review progress.
Look at joining, getting started, staying involved and noticing when someone needs a conversation. Build a retention rhythm your team can deliver.
Map repetitive admin and follow-up, then choose the processes or AI workflows worth improving. Explore AI implementation for gyms and coaches.
See projects and the work behind them or start with your free Coach Brand Check.
HOW WE WORK TOGETHER
Fresh thinking starts with understanding your business. The systems we build grow out of real conversations, your team’s experience and what works in practice.
You know your business and your people. I take time to understand what matters to you, what is already working and where things feel difficult before suggesting a solution.
We bring your knowledge and my experience together, agree the priorities and scope, and develop ideas and systems that fit the way your business works.
We put the agreed plan into practice together. Feedback from you, your team and your customers helps us refine it, so the approach keeps developing with the business.
Let’s start with a conversation ↗︎PRACTICAL AI & SYSTEMS
AI implementation starts with the work you want to improve. Map your enquiries, admin or member follow-up, then build and test a useful workflow with your team.
SELECTED PROJECTS & EVENTS
From opening a new training facility to bringing gym owners together, this is where the work becomes real.
01 · THE CAVE GYM · TOOWOOMBA
My work with The Cave started before the opening: helping bring the deal together, connecting the gym with suppliers and shaping the concept for the build. From there, I supported event planning and the launch, alongside a long-term game plan and ongoing support for the team.
MY ROLE
The goal is lasting success: a facility the team can deliver confidently and a community that keeps growing around it.
The Cave now offers coached HYROX sessions and access to the space within its standard membership.
Explore The Cave’s HTCx facility ↗︎Facility details and Australia’s-first designation: The Cave Gym.
The Cave Gym HTCx launch film. Open video in full size ↗︎
02 · OWNERS CONNECT · PERTH
Ahead of HYROX Perth, we brought gym owners, managers and coaches together for HYROX 365 Owners Connect.
The conversations covered coaching standards, simulations, member retention and making affiliation valuable for the people inside each gym. It’s the same approach I bring to consulting: understand the challenge, share practical ideas and build useful connections.
See the Perth eventPlanning a launch, event or the next stage of your gym?
Let’s talk about your project ↗︎EXPERIENCE, NOT A FORMULA
Opening, operating and growing gyms across Australia, Sweden and Dubai has given me a view of business from the gym floor up.
Alongside private consulting, I work as a HYROX Business Consultant and help grow and support the ANZ Performance Coach network. These are distinct parts of my work, connected by a belief in strong people and strong communities.
My HYROX business and coach support work ↗︎
See the thinking behind The Cave’s training zone ↗︎YOUR QUESTIONS, ANSWERED
Jay helps gym owners and coaches work on their offer, positioning, launches, member experience, retention, team standards and business systems. The starting point is the challenge in your business, followed by an agreed scope and practical priorities.
Depending on the scope, the work can include a clearer audience and offer, a launch plan, a member journey, team responsibilities or an AI workflow. We agree what will be delivered, who owns each action and how progress will be reviewed before implementation.
Yes. Jay can review who your coaching is for, how you explain the offer, the consistency of your website and Instagram, and the next step for a potential client. The free Coach Brand Check is one place to start; consulting and implementation are agreed separately.
The Hybrid Group is based on the Sunshine Coast, Queensland, and works with gym owners and coaches across Australia. Jay brings experience opening, operating and growing gyms across Australia, Sweden and Dubai.
Yes. Practical AI consulting can cover enquiries, repetitive administration, business context and member follow-up. The workflow, data access, tools and human review are agreed around your business before a system is put into use.
Private consulting through The Hybrid Group is separate from Jay’s HYROX roles and is not automatically included in HYROX affiliation. Start a conversation with Jay to discuss the right route for your needs.
START WHERE YOU ARE
Tell me what’s happening, what you’re thinking and what you’d like to change.
FOR COACHES BUILDING THEIR BUSINESS
Share your public website and Instagram. See what a new client can understand, where the message could be clearer and what to improve next.